Our smart toothbrushes combine tried-and-tested features with innovative technology. The GUM models have been specially designed for children and are particularly gentle on kids' teeth thanks to the extra soft bristles. Our unique toothbrushing app is designed to interactively guide even the youngest ones to develop a healthy routine.

While our innovative models can be used as standalone toothbrushes, connecting them to our interactive app brings the ultimate brushing experience for your kids. Simply download the GUM Playbrush app for free from the App Store or Play Store, enable Bluetooth, and the app will automatically connect.

The GUM Playbrush transfers your brushing movements in real-time to the coaching and gaming app, providing helpful tips for proper brushing. This creates a unique toothbrushing experience with instant feedback and personalised guidance, making it fun to prevent cavities through play.